Launching a new business has a lot of steps and things to think about! The owners of Whalen Wood & Co. understood the power of branding and came to us right away to help them put together their brand.
Their business creates custom, handcrafted, statement furniture pieces for residential and commercial spaces with a specialization in table tops, desks, end tables, and charcuterie boards.
They wanted a clean, modern, and simple logo with an old school vibe. An exclusively masculine design was not the answer, because their target market is mostly women looking for living space statement pieces. As a result, a gender neutral design was the best solution.
The final brand includes three logo variations which can be swapped out depending on the situation. Their circle logo will even be used as a literal brand on all their finished pieces.