Ecommerce Websites, Web Design

Launched during the final days of 2019, the StoryPeople project was an exciting e-commerce site that allowed us to work outside our comfort zone.

The original plan was to move the well-established store from Shopify to WooCommerce through WordPress. Ultimately, that idea was scrapped and the IWDS learned the Shopify platform to bring you this newly designed store. The goal was to create an experience for shoppers that immersed them in all things StoryPeople without overwhelming them by the shear number of items offered through the site. The ability to sort and filter the products became the most important usability tool.

Ultimately, the Crew received an updated, modern site that sets up a new era for StoryPeople.