Web Design


Launched during the final days of 2019, the StoryPeople project was an exciting e-commerce site that allowed us to work outside our comfort zone.

The original plan was to move the well-established store from Shopify to WooCommerce through WordPress. Ultimately, that idea was scrapped and the IWDS learned the Shopify platform to bring you this newly designed store. The goal was to create an experience for shoppers that immersed them in all things StoryPeople without overwhelming them by the shear number of items offered through the site. The ability to sort and filter the products became the most important usability tool.

Ultimately, the Crew received an updated, modern site that sets up a new era for StoryPeople.

Absolutely excellent work and perfect communication.

Alison was ready for any question, any time of the day, and always had the perfect answer. With little-to-nothing to go off of (we didn’t really even know what we wanted!), Iroc was able to create a beautiful, sleek, and exceedingly more functional website for us. We have gotten numerous compliments from our customers on our new site, and we have Iroc Web Design to thank for it.

Madeline Stahr, Information Technology/Shipping Manager