Paragon Investments, LLC is a female run investment holding company that contacted us to create their company’s logo. The owner was looking for a simple, classic, and professional design that communicated a feeling of “strength”.
The final design includes a map marker icon, calling to the real estate and business side of their operation, paired with the business’ name. The bold typefaces and dark colors used in the design show strength as the owner requested. A deep blue almost purple color calls on two areas of color psychology: 1) Blue: the color of trust 2) Purple: the color of wealth which is what investment clients are hoping to accomplish.