In 2011, the garden center owner came to us for the creation of their logo. Since then, we have designed business cards, brochures, websites and merchandise for their use. Their brochure offers potential clients an opportunity to get a taste of what to expect when they visit their beautiful location.
The previous design by IWDS was well-loved by many, so the stake were high in the spring of 2019 as we redesigned their website design. The previous design had a moving background the included flying butterfly and windswept grass. With an owner that is excited for the next chapter in the business’ online identity, we were able to update the design with vector illustrations (Dasha Efremova) in the redesign. Don’t be fooled by the site’s playful nature. Our main goal in the redesign was the creation of a mobile-friendly plant database.
Previously, patrons had to look up plants at home, print off the information, and bring it into the store. Post-redesign patrons can look up plant information from anywhere. If they’re interested in seeing the plant in-store, they can just pull up the webpage. This saves time, energy and even paper for both sides of the equation.