“According to web credibility research from Stanford, 75% of users admit to making judgments about a company’s credibility based on their website’s design.” – Kinesis
Clayton County boasts that they have “a little something for everyone and a whole lot of things to love!” After their 2018 redesign, they could add their website to this list.
This little Iowa county wanted to highlight its communities and businesses. Each community has a page used to feature its unique attractions, share a short history, and/or highlight area events. The website also features many business directories based on categories such as shop, dine, stay, etc. With over 500 businesses in their database, their goal of being a hub of knowledge for tourists and residents alike was definitely achieved.
Beyond the sheer information available, the site features a photographic, vibrant and colorful design. The hope is to covert the digital site visitors into physical visitors to the area.