West Union Economic Development and the City of West Union’s main goal was to have one place for people to learn about visiting and living in the community.
Both organizations have a different goals. Economic develop works to encourage tourism and business opportunities in the area while the city informs residents on important info. Representing two organizations equally and clearly on a single site was our challenge.
Our first task was to rework and reorganize their menu structure for easy identification for each organization. We have discovered the fewer menu options available, the easier it is for visitors to navigate the site. All pages fit under a broad category with some topics being broken down further using a mega menu (see economic development). Giving users only a few options in the menu streamlined the navigation process.
West Union’s past website included a business directory that was difficult to update and hard for visitors to browse. The 2020 redesign included a completely customizable business directory with fields for staff to fill out for each business. To aid with navigation, businesses can be grouped into multiple service categories making it possible for visitors to easily browse the directory based on the services they’re looking for.
Our staff created a website that allowed both groups to present their necessary information without outshining the other. The final design focuses on the beauty and efficiencies of the small but bustling community. With modern features, their new site will grow with them into the future.